Benefits of Effective Communication to Organization

Communication is the transfer of information and understanding from one person to another. It is a way of reaching others with ideas, facts, thoughts, feelings, and values. It involves two parties sender and receiver.

Communication is what the receiver understanding and not what the sender says.

7 “C”s of Effective Communication

1. Completeness
2. Conciseness
3. Consideration
4. Concreteness
5. Clarity
6. Courtesy
7. Correctness

Completeness 

• Your massage is complete when it has all the facts that listener needs.
• Because, a complete massage is more likely to bring desired results without expending any additional massage.
• Answer all questions asked.
• Give something extra when desirable.
• Check for the five “W”s (What, Why, Where, When, Who/Whom) along with any other essentials.

Conciseness

• Is saying what you have to say in the fewest possible words without sacrificing the other “C” qualities.
• Contributes to emphasis, by eliminating unnecessary words you can make ideas stand out.
• Shorten/omit wordy expressions.
• Include only relevant materials.
• Avoid unnecessary repetition.

Consideration

• Prepare message keeping recipients in mind.
• Put yourself in his/her place
• Focus on “You” not “I” or “We”.
• Show respect to listeners’ interest and benefits.
• Emphasis positive pleasant as against negative unpleasant.
• Apply integrity.

Concreteness

• Make it specific, vivid, definite as against vague and general.
• Use specific facts and figures.
• Choose vivid image building words.

Clarity

• Getting message across – that the listener will understand.
• Not easy, since the individual experiences are never identical.
• Words may have different meaning to different people.
• Choose short and familiar words.
• Appropriate listening ability.
• Include examples.

Courtesy

• Helps to build/strengthen relationship.
• Stems from a sincere “You Attitude”.
• Be sincerely tactful, thoughtful and appreciative.
• Avoid expressions that irritate, hurt or demean.
• Apologies, if necessary good and naturedly.
• Ask question – why are people willing to listen you?
• Perhaps they need/desire information/guidance that only you can provide.
• Make your listener a partner.

Correctness

• Use the right level of language.
• Include accurate facts, words ad figures.
• Choose non-discriminatory expressions.
• Apply all the other pertinent “C” qualities.

Benefits of Effective Communication to Organization

• High productivity.
• High quality of services and products.
• Increase levels of trust and commitment.
• Providing clarity and direction.
• Employee engagement and higher levels of creativity and innovation.
• Greater employee job satisfaction and increase morale of employees.
• Better workplace relationships and teamwork.
• Better change management.
• Reduce absenteeism.
• Decreased staff turnover.
• Reduced costs and expenses.

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